Social media plays a very important role in the popularity and promotion trend of Martin boots. Jiangsu Yibei shoes and boots source manufacturer is actively developing rhubarb boots and casual shoes of workwear series suitable for Chinese people. At present, it has registered its own shoes and boots brand-PALITUTU, equipped with a professional e-commerce team, and sells to the outside world through Alibaba, Taobao, Pinduoduo, Jitterbug and other platforms.

     Fashion bloggers, celebrities and internet celebrities often share their Martin boots wear on social media, attracting a lot of fans' attention and imitation. Through platforms such as Instagram, Weibo, Douyin, Xiaohongshu, etc., the varied combinations and fashion trends of Martin boots have been widely spread, which inspires consumers' interest in Martin boots and their desire to buy them.
     Brands also utilize social media for marketing, enhancing the popularity and brand image of Martin boots by releasing new products, organizing online activities and interacting with consumers.
     Social media not only makes the fashion information of Martin boots more transparent and fast spreading, but also provides a platform for consumers to exchange Martin boots wearing and share Martin boots culture.