Jiangsu Yibei Industry Co., Ltd. was founded in 2011, from the assets reorganization of a shoe-making enterprise on the verge of bankruptcy. General Manager Xu Ming took over the company, and decided to abandon the past business route of making all kinds of shoes, choosing to focus on high-end shoes and boots, especially cowboy boots in the western United States.

     Behind this decision, Xu Ming knows the way of survival of labor-intensive enterprises. The era of labor and low-priced products has already passed, and only by identifying the niche market that suits you can you stand out in the fierce competition. Combining the foundation and characteristics of the original factory, Yibei Industrial precisely positioned itself in the middle and high-end American western cowboy riding boots market, seizing the opportunity of industry segmentation.
     In order to reach a cooperation with Arendt in the American high-end footwear market, Xu Ming and his team made great efforts. Despite repeated rejections, they were undaunted and finally won the “trial” order of 2,000 pairs. Yibei completed the order ahead of schedule with high standard requirements, and successfully passed the assessment of both production equipment and quality control, and successfully signed a long-term cooperation agreement with Aerotek.
     Since then, Yibei Industry has embarked on the road of rapid development. 7 years ago, the company's orders grew from about 2,000 pairs per month to more than 70,000 pairs, with an annual output of about 1.5 million pairs of high-end shoes and boots, and it is still rising year by year. Since last year, the company's taxable sales have exceeded 30 million dollars, 10 times more than when it was first established. Nowadays, Yibei Industry has become a large-scale shoe-making joint-stock enterprise with the combination of production, study and research, and the integration of science, industry and trade.